
Applying probability concepts such as Bayes' theorem to build an algorithm to classify messages as spam or non-spam.
This is the main BI tool that I use to produce insight dashboards for stakeholders, giving them a powerful overview of current state of play, allowing easy tracking of KPIs and other business metrics. I also use Tableau for storytelling purposes, creating data viz's to tell compelling stories.
Winner of the Tesco Data Viz 2022 championship! In this data viz I explore the cost of living crisis facing Britain and it's implications on wider society. Please note that this is a long form data viz in the style of a BBC article, and so scrolling is required to view the entire viz. Enjoy and please get in contact with any feedback!